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 The Logo
The Logo
Construction grid
Minimum size
Maximum size
Minimum clear-space
Minimum clear-space on publications
Maximum size of logo on publications
Colour guidelines
Pantone colours
CMYK breakdown
RGB breakdown
Vinyl colours
Secondary colour palette
Single colour logo
Black and white logo
Logotype For foiling
Primary typeface family
Secondary typeface family

Correct and incorrect logo usages

Credit Strip
Placement of Credit Strip
Co-branding
Download logo
   


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Minimum clear-space on publications







The placement of the NCR logo on the cover of a NCR publication should allow the logo to feature prominently whilst not interfering with or distracting from primary information such as titles and imagery.

Top right and bottom right hand corners of pages are in most cases preferred as areas for placement. This is, however, not prescriptive and the logo may be placed in any area provided that the minimum clear-space is respected.

The logo should not be reproduced smaller than 35 mm x 19 mm on A5, A4, or A3 publications.

The letter “R” has been selected as the measure by which the surrounding space should be maintained and this must be adhered to at all times.

The surrounding space should be maintained at one letter “R” height from the top and bottom of the page edges and one letter “R” from the left and right of the page edges (as per the example).




 



 
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