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 The Logo
The Logo
Construction grid
Minimum size
Maximum size
Minimum clear-space
Minimum clear-space on publications
Maximum size of logo on publications
Colour guidelines
Pantone colours
CMYK breakdown
RGB breakdown
Vinyl colours
Secondary colour palette
Single colour logo
Black and white logo
Logotype For foiling
Primary typeface family
Secondary typeface family

Correct and incorrect logo usages

Credit Strip
Placement of Credit Strip
Co-branding
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Placement of Credit Strip





The credit-strip should be placed away from the logo, preferably on the opposite edge of the document, bleeding left and right.

As it is used as an identity element, it must always be reproduced in appropriate colours (see previous section).

It should be placed one width (X) away from the edge of the design and may only run horizontally across a page.



 



 
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