main_01.gif main_02.gif main_03.gif
main_04.gif main_05.gif main_06.gif
 
      Logout
    
 

 The Logo
The Logo
Construction grid
Minimum size
Maximum size
Minimum clear-space
Minimum clear-space on publications
Maximum size of logo on publications
Colour guidelines
Pantone colours
CMYK breakdown
RGB breakdown
Vinyl colours
Secondary colour palette
Single colour logo
Black and white logo
Logotype For foiling
Primary typeface family
Secondary typeface family

Correct and incorrect logo usages

Credit Strip
Placement of Credit Strip
Co-branding
Download logo
   


home.gif  Back to Manual

 
 

Co-branding





Often a logo is required to share space with the logos of other organisations and companies.

While the logos are to be included on the same field, the visual weighting is important for establishing the NCR’s status within this arrangement.

Guidelines for the use of the NCR logo in co-shared advertisements and publications must be therefore be established.

a) Where the application is an NCR publication or in instances where the NCR is the primary sponsor of the publication, the NCR logo must appear bottom right of the page with due observance of the applicable clear-space requirements.
Co-branded logos should appear ranged left (opposite edge to the NCR logo) and should appear at a maximum of two thirds the height of the NCR logo.

b) Where the NCR is the co-brand (i.e in a third party advertisment or publication) the NCR logo must appear at a minumum of two thirds the height of the logo of the main sponsor.

 



 
main_10.gif main_11.gif main_12.gif
main_13.gif main_14.gif main_15.gif