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 The Logo
The Logo
Construction grid
Minimum size
Maximum size
Minimum clear-space
Minimum clear-space on publications
Maximum size of logo on publications
Colour guidelines
Pantone colours
CMYK breakdown
RGB breakdown
Vinyl colours
Secondary colour palette
Single colour logo
Black and white logo
Logotype For foiling
Primary typeface family
Secondary typeface family

Correct and incorrect logo usages

Credit Strip
Placement of Credit Strip
Co-branding
Download logo
   


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Minimum size





The NCR logotype should not be reproduced at sizes smaller than 17 mm in width.

Other specialist applications that require the logo to be smaller than this, e.g on branded items such as pens, must be approved by the NCR.

There is no maximum size limitation, as long as the design is not altered in any way and the minimum clear-space is followed (see maximum size).

Recommended size of logo

The recomended size for the logo in various applications has been calculated according to the golden mean for a visually harmonious proportion and are as follows:

A6 – Logo width of 21mm or 30mm
A5 – Logo width of 30mm or 43mm
A4 – Logo width of 43mm or 60mm
A3 – Logo width of 60mm or 86mm
A2 – Logo width of 86mm or 120mm
A1 – Logo width of 120mm or 172mm


 



 
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