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 The Logo
The Logo
Construction grid
Minimum size
Maximum size
Minimum clear-space
Minimum clear-space on publications
Maximum size of logo on publications
Colour guidelines
Pantone colours
CMYK breakdown
RGB breakdown
Vinyl colours
Secondary colour palette
Single colour logo
Black and white logo
Logotype For foiling
Primary typeface family
Secondary typeface family

Correct and incorrect logo usages

Credit Strip
Placement of Credit Strip
Co-branding
Download logo
   


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Correct and incorrect logo usages

 
The logotype may under no circumstances be scaled independently of the strap.   The logo may not be vertically scaled in any way, irrespective of design constraints.
 
Logotype and strap may not be repositioned in any manner independently of each other and must remain in position relative to each other.   The logo may not be horizontally scaled in any way, irrespective of design constraints.
 
Logo elements (i.e logotype and strap) may not be independently scaled of each other under any circumstances or for any design purposes.   Logotype and strap may not be repositioned in any manner independently of each other and must remain in position relative to each other as per artwork.
 
The logo may not be sheared, slanted or distorted in any way.   The logotype may not form part of a secondary type function or design and must always be a stand alone integrated symbol within its minimum clear-space requirements.
 
The strap may not be reproduced in any other font other than the one prescribed in the original artwork.   The strap may not reproduced in gradient tints and should always be filled with flat colour.
 
The logo may not be used as part of a graphic design or be used as bullet points or devices within text.   The logo may not be reproduced in any colour other than in the colours of the NCR palette.
 
The logo may not be reproduced as a one colour version in any other colours than those specified in the NCR colour palette.   The logo colours may not be transposed and may only appear as assigned in the original artwork.
 
The logo may not appear separate from its strap except on branded items that are smaller than 17mm e.g. pens, where processes render accurate printing of the strap impossible   The logo may not be reproduced in outline, but must appear as a filled shape reversed out.
 
The logo may not be reproduced as a tint, but should be reversed out white from a tinted background.   The coloured version of the logo may not appear on a coloured background.
 
The coloured version of the logo may not appear on a coloured background.   Where a coloured background is required, only colours from the NCR palette should be selected and only a reversed out white logo.
 
The coloured logo may only appear on a white, black or a grey background where the value of the grey is less than 20% black or a 50% tint of the NCR grey.   The coloured logo may only appear on a white, black or a grey background where the value of the grey is less than 20% black or a 50% tint of the NCR grey.
 
The coloured logo may only appear on a white, black or a grey background where the value of the grey is less than 20% black or a 50% tint of the NCR grey.   The logo may not appear over any textured or patterned background where its legibility is compromised.
 
A black one colour logo should be applied where the lightness of the background makes the reversed logo illegible. The white logo must be used on the darker colours, but may also be used on any of the full-strength corporate colours.
  Where a coloured background is required, only colours from the NCR palette should be selected and only a reversed out white logo.
 
A black one colour logo should be applied. The white logo must be used on the darker colours, but may also be used on any of the full-strength corporate colours.   The logo may not appear over any photograph.
   
Do not use the logo on any colour strength which does not provide enough contrast.    


 
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